Graphic Design
Today's web users have high expectations for the sites and
e-business applications they access even the best "one
of a kind identity" or the top positioning will not overcome
complicated lingo, confusing documentation, or ineffective
processes.
"The website you designed for us is working out extremely
well--in fact, just as we hoped it would. We've had
numerous complimentary comments. The new layout allows
our customers to quickly and easily find the stone or brick
that suits their needs while providing some examples of our
previous work."
- Wayne Ruth, Masonry Solutions
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What do we do? We help companies define
themselves, simplify their message, and empower both employees and
customers to effectively collaborate in an effective exchange of
goods and services. We create and launch new products and services,
and develop strongly branded customer experiences on the Web or
through internet/intranet portals.
How do we do it? When a client comes to us for
web-based solutions, we improve the situation; we don't commandeer
their content and splatter our "look and feel" all over their
website. While our work is appreciable, the final identity belongs
to the client. Achieving this requires an in-depth understanding of
our clients' market needs, business, history, competition and
ultimate business goals.
The Independent Software creative team works with each client to ensure
that their unique web presence does what it should: adds value to
the client's overall branding and marketing by creating a
recognized, positive, and compelling connection for targeted
consumers. In the end, we create well-rounded solutions that
efficiently meet our clients' objectives - from enhancing their web
presence, end-users' experience to deploying a new technology that
is transparent to the user, but essential to our clients' operating
efficiencies.
Our creative design approach leads our clients through:
- Visual Strategic Planning and Persuasive End-user Experience
- Recommendation for Site Enhancements
- Graphic Production and Development
We also conduct the following preliminary end-user acceptance
tests on the graphic elements:
- Functional Requirements
- Usability
- Graphic Optimization
- Browser Compatibility/Target Audience
- Focus Groups
Benefits of our Approach
The creative team
develops a strong link between form and function by developing
designs to fit within the framework of the client's business
strategy. Client benefits include:
- An established Internet identity and 'voice' of the company
- A solid niche in the appropriate marketplace based on products and services
- Channels providing the opportunity to continually reach customers